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E-Commerce Market of 2016

The World’s Second Largest E-Commerce Market Rebounded Big Time in 2016.

 

E-commerce platforms are the lifeblood of retailers’ online sales success.

Today’s e-commerce platforms often incorporate technology that enables consumers to check real-time inventory counts across channels, track the status of their shipments, read product reviews and deliver streamlined navigation paths so they can quickly find the products they want.

Some platforms also enable retailers to coordinate marketing initiatives across online, mobile and, in the case of retail chains, store channels. Often, these are platforms that are hosted and accessed on the web, or cloud.

American e-retailers looking to grow by attracting new shoppers in a region where online retailing is growing faster than in the U.S.

Food & Beverage and Apparel are two of the fastest growing e-commerce segments. In these highly competitive industries, every actionable insight can be the difference between getting ahead or falling behind.

 

E-commerce has an edge in European retail sales

European e-commerce sales reached 455 billion euros last year (or more than $508 billion)—which makes Europe the second largest e-commerce market behind China. Trends vary by country, but the biggest web merchants in the region, or those ranked in the new Europe 500, grew online sales by 16.8%–faster than the growth in total European e-commerce sales, not to mention web sales in the U.S. (which grew 14.6% last year).

Salesforce to acquire e-commerce software provider Demandware

Salesforce will introduce a new e-commerce offering to go with its customer relationship management software.

Salesforce, the high-flying provider of cloud-based customer history software, announced today plans to acquire Demandware Inc., the leading cloud-based e-commerce technology provider to larger consumer goods brands and retailers.

Salesforce says the combination will provide Demandware clients with access to Salesforce marketing, analytics, sales and service technology, enabling them to provide consumers with more personalized service.

Saleforce is ranked as the No. 3 North American provider of cloud technology by Forrester Research, with projected 2016 revenue from its cloud service of $7.6 billion.

 

BBC WORLD ALL IN ONE

How to Build A Brand Online

How to Build A Brand Online

By Mai Truong

 

Branding online is the ultimate moment of truth and digital engagement between companies and their customers. It’s called modern marketing online which combines between traditional marketing, IT and Social Media.

Branding online is very profitable for business growth, but it’s costly and requires a lot of time investments and efforts with a continually marketing strategy, online campaigns (content), direct engagement dialogue with audiences, useful sourcing and IT… In today’s world of big data and big budgets with new trends in marketing analytics with continually analyze, score, measure and modify the marketing efforts for greater impact. Marketing

 

1- Professional website:

In the old time, the lay out of your website makes perfect first impression to the audiences.

In today’s business world, your professional website is the online “face” of your business in other words your online store. A professional website can be the deciding factor when consumers are choosing between companies. No matter the industry, a successful user friendly website is the key to 21st century business success. In other words, it’s MANDATORY that your professional website must have all social features with MOBILE APPS and responsive design in order to have positive results.

For small business owners with an existing website, you know of the difficulties in maintaining an up-to-date online presence that reflects positively on your product line. As your business and your target customers evolve with a tight budget, it is necessary to audit and if needed to re-design your website with an upgraded layout and functionality.

Ultimately, this is the most important perspective and should consider all of the things that a target audience wants to see in a website. Also, as the number of devices that can view websites has increased, it’s important that a website has a responsive design so its viewable no matter what the screen sizes are or devices are being used to be accessed.

If you decide to build your own website, its very important to have a project plan, which defines your needs in term as storage, data transfer and detail analytic and reporting, design, functionality, ect.

2- Contents

Content creation is only part of the inbound marketing equation, while MODERN MARKETING has a leading role in the adoption of SOCIAL MEDIA channels with a focus on building brand awareness. Content creation has to be visibly entertaining, accessible and responsive so that users get the best experience when browsing any site. Remember, that’s because content is the center of the universe when it comes to web design and SEO. By incorporating SEO and ensuring that content is always refreshing, your websites has a better chance of creating viral trends on your website.

Contents are included:

  • Stronger and more compelling marketing messages
  • Faster speed to market
  • Greater product and service adoption
  • Fewer defects in products and services

3- Social Media platforms:

Social media is SEO

The next step is consult with social media consultant for more details related to PPC – SEO – QR – Direct Mail – Backlinks to Facebook , Linkedin, Twitter, Google Map and Goolgle+ Lcoal Page – RSS – Links – Video Ads – YouTube – Reputation Monitoring. Reputation Monitoring is a tool that provides a summary of your business across more than 40 local search engines, reviews and social media sites.

For small business owners, you can use SEO BASICS guideline to start your SEo campaigns on social sites such as Facebook, Google+ page etc…(read more SEO BASICS). If your listing is wrong or missing from a major site, you can correct the problem quickly and easily. Be a part of the conversation. If people are talking about your business online, you’ll know about it. You can follow the discussion, and even jump in if it becomes necessary to handle complaints or thank customers for their “shout- outs”. Remember, modern marketing techniques are all about social media online, which will help you build your brand online and take your business to a new height.

Generally speaking, these tools are free if you choose the right software. However, it might require a lot of time and effort to install them in your website. Again consult your web design!

Good luck and see you there on the social sites!

SEO-Tips-for-Google1

How to Give Your business Visibility on Google search, Google Maps, Google +, Superpage, Google City Search, and Mobile Devices

How to give your business visibility on Google search, Google maps, Google +, superpage, Google city search, and mobile devices

By Mai Truong

How to be found on Google search, Google maps, Google+, superpage, Google city search and mobile devices?

SEO-Tips-Highly-Competitive-SEO-websolservices

Part 1 – Search Engine friendly Techniques that are free of charge.

  1. Make a presence on major social media platforms to build your businesses website traffic. Have a responsive web design –your website becomes accessible to all users with all devices. Your web must have SEO tools and all usability of SEO’s back office, read more HOW TO BUILD BRAND ONLINE
  2. Sign up for a Gmail account.
  3. Create Google + page, using your Gmail account. Google+ is a social media platform created by Google. With a Google+ page audiences can view your businesses contact info, location, description of your business, and pictures. The most important part in determine your business in Google+ is by categorizing it in the correct category. You can find relevant business categories by using keywords of your professional business. By categorizing your business users will be able to find your business and services at a more efficient rate.
  4. Google dashboard will allow you to create more than 10 listings, each dashboard can have subpages Google +. Don’t hesitate to post your comments, articles, news, and resource informative to your audiences. This is called “ engagement to the audiences”. It’s important to interact with your followers.
  5. Link to pages that you have optimized from the pages with similar themes. Linking your website, posts, or social media platforms to another relevant website is extremely important. In SEO we call that back links, and outbound links. Creating links through text is called anchor link. It is important to anchor link text because with an anchor link it allows you to use keywords and allows users to go from one page to another for more information. It helps develop relevancy to your webpage. A well link is considered more important than a buried.
  6. Each post must have a meta tag. This is the description that is displayed on SERP (Search Engine Result Page)
  7. Your content must be INFORMATIVE, sourcing and storytelling. Don’t forget to bold your keywords and the keywords must match the audience’s query as well as sustain a relevancy to your post or webpage. With the right keywords usage it will allow you to have a higher “click” through chance.
  8. Google also provides special tools to create discount/offers/values ads for free of charge. Do not hesitate maximize your exposures with these tools. There is a reason why Google lets business use them, take advantage of it.
  9. Again, in order to keep the placement on Google’s SERP , your posts must be consistence, informative and the keywords must focus on the matter of the posts on regular basis. Google patent indicates how often it is updated which is very important, so keep up to date with Google’s latest updates and changes. You can post blogs, and advertisements by yourself or if you are in Fashion, Cosmetics- body care industry, you can hire a young blogger or YouTuber who already has their own fan base (reputation) to help create posts that is engaging to audiences, while your budget is still very limited. However, keep in mind for your business growth, you must have an IN- house Marketer/Writer/Back office technician for your ROL – PPC- SEO MANAGEMNT (LINK) etcs (read more part 2) or hire professional / consultant for monthly ONLINE MARKETING. Who can provide quality services and keep your web presence.
  10. Manage Google+ dashboards in One: create Goolge+ Business for Places for Business: you can manage all Google+ dashboard in “one place by sign in”. https://www.google.com/business/placesforbusiness/
  11. Once, Google places for business has been setup and confirmed, it will bring your business contact info into superpage.com. Next, check or edit your business information. Most important, share your page on FB- Twitter to create higher reputation by inviting friends and mutual friends to “like” your page. Then, from Facebook, you can spread out your information about your business with contact information from Superpage. It will also allow you share for the review and feedback from the audiences. It is recommened to also Google bookmark your website and blogs.
  12. superpage.com will then give you an option to claim your business for free listing. By clicking on “Claim your business for free listing”.
  13. Click on “claim your business listing” from www.superpage.com , it will bring you directly to supermedia.com. This page will give you access fto edit or upgrade the information of our business.
  14. Super page will send you a temporary password to log in and edit your listing on super media.

 

Tips: Try to maximize the use of keywords related to your business in services – products etc….

 

Good luck in your first start on social Platform. Please do not hesitate to contact us for free first consultation with preliminary project plan.