According to comsocre inc. report, Instagram is the ninth-most popular app and Facebook is the most popular app among U.S. Consumers. By extending dynamic ads to Instagram, advertisers can promote relevant products to shoppers who have browsed their website or mobile app across two platforms where they spend much of their time.
In the US, for example, people are spending the majority (54%) of their time on mobile in mobile apps. Sixty percent of people on Instagram say they discover new products on the platform, while 75% say they’ve taken action after being inspired by a post. Plus, during the 2015 holiday season, nearly 1 in 5 purchases was on mobile, and it’s predicted that this year more than half of people who research travel online will do so on a mobile device.
Facebook expands dynamic ads to Instagram, which it bought in 2012. The social network is also rolling out new targeting tools.
Facebook Inc. today announced plans to bring its dynamic ads—the ad format that lets retailers and other advertisers serve shoppers ads based on the products they looked at on the merchant’s site or app—to Instagram, the increasingly influential social network it bought in 2012.
Relevance is key in any marketing campaign, but as retail and ecommerce businesses look for better ways to connect with shoppers on mobile, there’s a huge opportunity to offer highly-relevant messages to the people who are browsing and shopping on websites and in mobile apps. To help marketers connect with shoppers in new places, today we’re extending a product to Instagram that many Facebook advertisers are already using with great success: Dynamic Ads.
What is the Dynamic Ads ?
Dynamic ads helps us connect our large product catalog to each unique shopper with relevant and timely product ads. Dynamic ads keep up to date with your business so you only show products that are in stock and at the latest price. And when a purchase is made on your site product ads are automatically turned off, across devices, so you’ll never bother your shoppers with products they’ve already purchased.
Scale: Promote all of your products with unique creative without having to configure each individual ad
Always-on: Set up your campaigns once and continually reach people with the right product at the right time
Cross-device: Reach people with ads on any device they use, regardless of their original touchpoint for your business
Highly relevant: Show people ads for products they are interested in order to increase their likelihood to purchase
Tips for successful Dynamic Ads:
- Visual: To Attract Audiences
- Constant Text: To Get your basic info across, what you do – where you are
- Dynamic information: Powered by Twitter or any web service to link with customers.