E-commerce Marketplace.

America’s Best Marketers in E-Commerce

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With e-commerce accounting for all of the growth in retailing last year, it’s no wonder the competition among e-retailers to get noticed by consumers in an increasingly competitive marketplace is fierce.

Those days are long gone as many more pieces have been added to the digital marketing puzzle, from the mainstreaming of social media marketing and ad retargeting, personalization, paid search and the swift and dramatic rise of mobile initiatives. The digital marketing today is a very complex and costly puzzle. The pieces: Myriad social media, the proliferation of product listing ads on Google, rapidly changing SEO rules, greater use of personalization in email and new programs targeting smartphone shoppers.

Here are the cold, hard facts source Internet Retailer:
  • Our latest survey of e-retailers shows that 66% are expanding their marketing spend in 2016
  • From the same survey, the biggest publicly-held e-retailers are upping their spending by 20% or more in 2016
  • In just the last year, the percentage of e-commerce marketing messages that were delivered on smartphones grew from 39% to 55%, requiring e-retailers to optimize their marketing to mobile platforms
  • Google increased its inventory of paid ads, thereby reducing the footprint of natural search and making SEO more complicated

 

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America’s Best Marketers in E-Commerce based on their results from Blogs, Search, Social Media and Email Marketing. Discover North America’s leading web merchants in paid and organic search, email and social media marketing. Here is 4 key points:

 

 

  1. Ecommerce blog which focuses on delivering the best resources and tools entrepreneurs neneed in order to launch their own business;
  2. Social Media marketing: Social media marketers based on an algorithm that takes 21 metrics into account;
  3. Web merchants’ performance on social, and search;
  4. Email marketing: The best email marketers based on an algorithm designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why. The  ranking system uses an algorithm to score web merchants on these 6 data points: how many emails they send per month, the percent of website traffic they receive from email, whether they offer sign-up incentives or not, and a check of whether they send messages after shopping carts are abandoned, optimize emails for mobile, and gather email addresses with pop-up boxes on their home pages.

 

E-Commerce ranks the leading retailers in social media marketing by weighing 21 data points that together measure four key pieces of the social media puzzle:

  1. The size of each retailer’s following on the five largest social networks (Facebook, Twitter, Instagram, Pinterest and YouTube);
  2. the retailers’ reach on each of those networks;
  3. the relative engagement of each retailer’s followers—meaning how often they are sharing, commenting or liking retailers’ posts;
  4. the ultimate impact those social fans and followers have on retailers’ e-commerce sales and website traffic.
  5. These are the 20 data points:• 2015 social commerce sales
    • 2015 % of traffic from social networks
    • 2015 monthly visits from social networks
    • 2015 Facebook likes
    • 2015 growth of Facebook likes
    • 2015 avg. Facebook post comments
    • 2015 avg. Facebook post shares
    • 2015 avg. Facebook post likes
    • 2015 Facebook response time (seconds)
    • 2015 Twitter followers count
    • 2015 growth of Twitter followers
    • 2015 avg. retweets
    • 2015 Instagram followers
    • 2015 Pinterest followers
    • 2015 growth of Pinterest followers
    • 2015 YouTube subscribers
    • 2015 growth in YouTube subscribers
    • 2015 YouTube video views
    • Product sharing buttons
    • Refer a friend program
    • Social login
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What digital marketing trends should you be watching out for in 2016?

SEO TRENDS 2016 –  STAY COMPETITIVE

The internet marketing industry is growing and changing every day. 2016 has already proven to be no exception. In 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017. Emarketer predicts by 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.

The best way to gain the market shares and compete with your competitors this year is to stay ahead of the Digital curve, and this tip will help you for your business growth.

 

  1. Turning your website into more responsive:

    Technology continually changes the marketing world. And 2016, new websites will continue to be built responsively in order to fit the width of the browser, making the viewing experience optimal for any device it is loaded on. So, do not hesitate to Audit or rebuilt your website. Remember: The websites that “win” are not just those that provide the best content but ones that do so in the most effective and efficient way possible. Here is the 3 main keys of Responsive website:

    1. Is useful,
    2. Visually attractive,
    3. And quick to load on the end user’s screen
  2. Keep your Content Fresh and your Brand more Appearance and Engaging:

    Search Engine Optimization (SEO) isn’t dead, it’s just grown up. And it becomes more advanced with search engine algorithms, they are able to filter  the long form content, such as blogging. Here is my suggestion, so that your brand stays fresh:

    1.  Having fresh and relevant content,
    2. Engage the user in a way that your content is unique
    3. And making more personal interaction
  3. YouTube Video Ads:

    YouTube is one of the top three most visited websites across the globe,  if you want to make your brand appear even more engaging ? Only one secret is turn it on into a YouTube video ads, virtually reality and advertisements with two-way between company and your target demographic.There is a new advertising strategy available within your current Adwords platform, and it is already receiving positive feedback. There are currently over 1 billion YouTube users, which is almost a third of all internet users. Each day people will watch hundreds of millions of hours in videos, as well as see all the paid advertisements. In fact, you are able to reach more eyes of 18-49 year olds with YouTube than through any current cable network within the United States. Google possibly improve the way you advertise and they have decided to incorporation Shopping ads directly into your advertisement video.

  4. Creating an eBook:

    An eBook is a digital book that can be read on a computer or mobile device, that provide a deeper and more detailed edge to your marketing contents and blogs. eBook is a great way to publish research, start a discussion with your audience and interact with your peers, that will improve your digital strategy. Here is my suggestion:

    1. Pick a topic from you blog posts: If you have several blog posts that talk about the same topic and that are already written and engaged with your peers, it will be easier to create same topic with more detailed edge.
    2. Using formal introduction as well as a conclusion
    3. Be more personal interaction on a tone and stick with it
    4. Promoting it on Social Media and linking to it on your website
    5. Well-designed landing page: Keep it clean and simple.