Walmart to compete with the Seattle-based e-commerce giant in online shopping with a 30-day free trial



Wal-Mart, No 4 in the E-commerce  on U.S. Retailers. Today’s launch makes it an attractive alternative to Amazon Prime, which costs $99/year.

Wal-Mart Stores Inc. is hoping free shipping with two-day delivery will lure more shoppers to Starting July 1, and in the following weeks, you’re going to see some amazing items at great prices kicking in.

Walmart launched ShippingPass last year as a means of competing with Amazon, though it was confined to a small number of cities across the country. It initially offered three-day shipping. In its latest attempt to square off with Amazon, Walmart is expanding ShippingPass, its unlimited two-day shipping program, and offering a free 30-day trial to all U.S. customers.

The ShippingPass pilot program launched last year and offers free shipping on all orders.

Walmart is also planning an Independence Day sale to coincide with the expanded ShippingPass offerings.

Order fresh groceries online with free same-day pickup and load your car.

Walmart wants to deliver groceries to your door and the grocery giant is getting some help from Uber and Lyft. Walmart will use Uber and Lyft driver for “last-mile” deliveries. When an online order comes through, Walmart employees will gather the products and a Uber or Lyft driver will complete the delivery, which will cost customers an extra $7 to $10.

E-commerce Marketplace.

E-commerce Marketplaces Resolution 2016

For E-commerce merchants, this can sometimes be a challenge depending on budget, manpower, and other potential obstacles that could stop you from working through some of the resolutions.

So how will you improve in 2016?

Whether it’s cleaning out clutter (or excess inventory), quitting procrastination (on order returns) or making new friends (on social media), we have 20 e-commerce goals we think you can easily meet.
Below are a few that you can work through that won’t cost you much and are easy to begin implementing now.
  1. Make it a priority to keep your data feeds updated, clean and accurate. Don’t let errors result in your listings being suppressed on eBay or Amazon; your business needs higher, not lower, seller ratings. And if you’re a persistent offender, you could even get kicked off a marketplace altogether.
  2. Grouping products together, you can make them stand out from the crowd, giving your potential customers more options and increasing your revenue. If your mobile phones are selling fast, for example, bundle them with a mobile cover and car charger and market them at a discount.
  3. Running promotions or offering vouchers to encourage customer loyalty.
  4. Transforming your product data in a central location and sends it out to many marketplaces around the globe with marketplaces.
  5. Listings your products with better picture quality are, on average, 5% more likely to convert. Which proves that first impressions count. So make sure your items stand out by using professional, high-quality images. Marketplaces have strict criteria when it comes to images, with requirements changing all the time, so keep up with those updates, or your listings could be suppressed. Be sure to use up your picture quota, too, and ensure shoppers can see your products from all angles.
  6. Marketplaces offer you a logical and simple route to overseas markets. Take advantage of export programs like Fulfillment by Amazon (FBA) Export and the Global Shipping Program (GSP) from eBay. With Amazon FBA, all you need to do is allow your items to be purchased by overseas buyers, and Amazon fulfills your orders via its network of international shipment centers. Amazon also takes care of all customer service and taxes on your behalf, so you don’t have the worry or stress of dealing with local language issues or paperwork. With GSP by eBay, retailers can expand to 64 countries with eBay’s help.2 Once an overseas buyer purchases from you, all you need to do is ship to a domestic fulfillment center and eBay does the rest. Recent additions to GSP include China, Hong Kong, Indonesia, Malaysia, Mexico, Singapore, South Korea, Switzerland, Taiwan and Thailand.
  7. Put your focus on mobile. Over the festive season last year, an estimated 50% of shoppers browsed online sites by tablet or smartphone.5 And while at present a smaller number make actual purchases this way, that’s predicted to change, rising from $57.3 billion in 2014 to $93.6 billion by 2015.
  8. Use reporting tools to help you review your performance at a glance, so you can identify where you need to make changes and quickly put them into place.  take note of your underperforming campaigns and ad groups. Then be assertive: Find them and pause them. And invest more in the campaigns that generated better ROI.
  9. Use the most important keywords in the first 20 characters of the product title to make sure they show up in the ad. And if the standard attributes in your feed aren’t sufficient to properly group your products, use custom labels.
  10. Have a presence wherever your customers gather. Are they on Facebook, Twitter, Pinterest, Houzz, Wanelo or Polyvore? That’s where your customers may be finding inspiration, sharing their favorite products with people in their network — and even buying. Depending on what you sell, social promotion could unlock a completely new customer base for you.