In 2014 American express launched an encouragement program for CONSUMERS who are supporting SMALL BUSINESS SATURDAY. Spend $10+ and get back $10 back. Up to 3x. On November 29th, each card members can register to get to $30 back when they Shop Small on Small Business Saturday, visit https://www.americanexpress.com/us/small-business/shop-small/ . The National Federation of Independent Businesses (NFIB) and American Express find that 70% of participants believe that Small Business Saturday (the Saturday after Thanksgiving) will be helpful in attracting new customers.
Why Small Business Saturday program is important for your holiday sales?
Because the result in the past 3 years proven Small Business Saturday helped them to valuable with awareness of their business, quick boost in sales and attracting new customer.
More than 3 in 4 small businesses, which have participated in Small Business Saturday in the past 3 years, plan to do so again this year.
Small Business Saturday falls between Black Friday and CYBER MONDAY and serves as the traditional kickoff to the holiday shopping season for independent retailers and restaurateurs and more. And small business Saturday is the most important shopping day during holiday season.
Small Businesses are the best assets of the communities, because you:
- Increase the number of employees who will work on Small Businesses Saturday
- Maintain the mainstream of your community
- Social Media channels will be proactive and be heard and seen or those small Business will be using Facebook, Twitter, Google+ , Instagram…ect
- Word of mouth are still the top ways participant to reach out customers
What Small Business Owners need to do?
Small Business Owners must promote their participation by integrating Small Business Saturday program established by American Express in their Holiday strategy and sales plans in order to boost their sales with positive result.
Sending emails invitation to all residences.
Exposing flyers, stickers, marketing materials provided by American Express Values to customers via discounts on Small Business Saturday, those that intend to take advantage of the holiday are also planning too…
- Create coupons for future offers or discounts: Flyers – Social Media platforms
- Offer free gift wrapping
- Give away prizes or hosts contests
- Give away free items with purchases
- Special award to new customers with extra discount or special discount
What support do they get from their Communities?
Success for your future is supporting your community! http://www.mybeverlyhills.net/live/holiday-lighting-ceremony/
If their communities come together and hosted events, like our communities Beverly Hills. Beverly Hills Chamber of Commerce is an example community with amazing support to help all Small- Medium and Large Business owners. They are offering strong support such as host events, walking to your stores, giving you a merchant toolkit, marketing materials etc, spread out your advertise through their social media platforms etc..
For those of you who do not have access from your community, you can go on www.ShopSmall.com that includes downloadable marketing materials, it is also providing small businesses to access to free tools and offers (Facebook link)
For Consumers: Where to shop to support this Small Business Saturday in your community?
- Food – Clothing – Accessories Stores
- Restaurants/ Bars/ Pubs (that are not part of a franchise_
- Gift/ Novelty Stores
- Postal Services
- And More…