Economy, Energy and Environment
What is Brand Building Consulting can help you with 3’s E .
Brand Building Consulting, LLC is intended to help small or medium-sized manufacturers navigate the assessment process under the Green Suppliers Network Assessments . While this guide gives a general overview of what a manufacturer can expect, an assessment team can completely customize the process to meet individual manufacturers’ needs.
Green Suppliers Network assessment can:
- Achieve additional savings and efficiency beyond traditional lean techniques by addressing energy efficiency and environmental performance.
- Find customized solutions by identifying the root causes of waste and inefficiency.
- Save money and increase capacity.
- See immediate results through hands-on training on the shop floor.
- Stay competitive and profitable while reducing impacts on the environment.
The assessment team will work with you to determine which data sources are required for the assessment. Below is a list of possible sources the assessment team may ask you to provide. Many assessments only require some of these records.
It is typical that a manufacturer will execute a number of the easier-to-implement improvements right away and start to see immediate savings. Doing so allows for savings to accumulate and can help implement future projects that require more planning, research, or capital investment.
Our assessment team begins the process with a brief introduction and overview of lean manufacturing and the sustainability strategies that we promote and employ
Tools that Brand Building Consulting uses:
- Green Suppliers Network Calculator (XLS) http://www2.epa.gov/e3/green-suppliers-network-calculator
- Energy Saving Assement http://grundfosql.com/cbs/MB-LP-TL-1B.html?utm_nooverride=1&utm_source=google&utm_medium=cpc&utm_campaign=CBS-Managers&utm_term=building%20energy%20saving&gclid=COrpjqOD6McCFcNgfgodZe8GQQ
How to Brand Sustainable Products:
The world is shifting toward environmental consciousness whether you believe it or not, and reaching consumers in this product climate requires more than just a big marketing budget and hollow promises of greater social responsibility.
Purpose Sustainable brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.
Mainly, your products must be affordable, accessible organic, sustainable development, eco-friendly and High Social and environmental Impacts product choices to meet consumers’ needs and preference for their families and homes
Here is 4 major keys:
Be Transparent about Sustainable Claim:
A label touting a plastic product’s biodegradability may be scientifically accurate, but without any further explanation or direction on the package. If you provide the option to recycle, your products must indicate the recycling symbol.
Also, you must provide in-depth outlines and overviews of their sustainability initiatives, approach them in a realistic and transparent way, partner with third-party auditors to improve manufacturing efficiency and supply chain security, and admit where improvements can be made along the way.
Whatever you can do to engage more closely with your consumer base is a great way to bring them back to the brand again and again.
Focus on the Product, Not the “Green”
A product should first be defined by its quality and price competitiveness — any sustainability claims or “green” qualities should be the cherry on top.
Without a quality product to back up those claims, all you have is a product that makes nice, flowery environmental promises with few customers to actually support it.
This is especially true for smaller brands that have to compete with massive, multinational product companies. Without the capital, market share, budget and established consumer base of a huge corporation, your product has to stand on its own.
Educate Consumers about Proper Disposal
Most consumers will not put forth any extra effort to learn how to best dispose of a product or product packaging. Knowing what forms of plastic are widely recyclable, for example, What-happens-after-the-bin, a container’s recyclability is determined by 3 things:
What resin it is made from (the numbered triangle on the bottom of the container tells you this)
The shape of the container
And more importantly, the market demand for that plastic
Through simple graphics and concise labeling, it tells consumers precisely how to dispose of each component of a product or piece of packaging.
Appeal to Conscious Consumers
Social responsibility means a lot to consumers, more so today than ever before. If they trust a brand and believe in its underlying approach to sustainability, they are more likely to become loyal, returning customers.
To start, establish your company or brand as one that cares about more than just a profit margin.