E-commerce Marketplace.

America’s Best Marketers in E-Commerce

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With e-commerce accounting for all of the growth in retailing last year, it’s no wonder the competition among e-retailers to get noticed by consumers in an increasingly competitive marketplace is fierce.

Those days are long gone as many more pieces have been added to the digital marketing puzzle, from the mainstreaming of social media marketing and ad retargeting, personalization, paid search and the swift and dramatic rise of mobile initiatives. The digital marketing today is a very complex and costly puzzle. The pieces: Myriad social media, the proliferation of product listing ads on Google, rapidly changing SEO rules, greater use of personalization in email and new programs targeting smartphone shoppers.

Here are the cold, hard facts source Internet Retailer:
  • Our latest survey of e-retailers shows that 66% are expanding their marketing spend in 2016
  • From the same survey, the biggest publicly-held e-retailers are upping their spending by 20% or more in 2016
  • In just the last year, the percentage of e-commerce marketing messages that were delivered on smartphones grew from 39% to 55%, requiring e-retailers to optimize their marketing to mobile platforms
  • Google increased its inventory of paid ads, thereby reducing the footprint of natural search and making SEO more complicated



America’s Best Marketers in E-Commerce based on their results from Blogs, Search, Social Media and Email Marketing. Discover North America’s leading web merchants in paid and organic search, email and social media marketing. Here is 4 key points:



  1. Ecommerce blog which focuses on delivering the best resources and tools entrepreneurs neneed in order to launch their own business;
  2. Social Media marketing: Social media marketers based on an algorithm that takes 21 metrics into account;
  3. Web merchants’ performance on social, and search;
  4. Email marketing: The best email marketers based on an algorithm designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why. The  ranking system uses an algorithm to score web merchants on these 6 data points: how many emails they send per month, the percent of website traffic they receive from email, whether they offer sign-up incentives or not, and a check of whether they send messages after shopping carts are abandoned, optimize emails for mobile, and gather email addresses with pop-up boxes on their home pages.


E-Commerce ranks the leading retailers in social media marketing by weighing 21 data points that together measure four key pieces of the social media puzzle:

  1. The size of each retailer’s following on the five largest social networks (Facebook, Twitter, Instagram, Pinterest and YouTube);
  2. the retailers’ reach on each of those networks;
  3. the relative engagement of each retailer’s followers—meaning how often they are sharing, commenting or liking retailers’ posts;
  4. the ultimate impact those social fans and followers have on retailers’ e-commerce sales and website traffic.
  5. These are the 20 data points:• 2015 social commerce sales
    • 2015 % of traffic from social networks
    • 2015 monthly visits from social networks
    • 2015 Facebook likes
    • 2015 growth of Facebook likes
    • 2015 avg. Facebook post comments
    • 2015 avg. Facebook post shares
    • 2015 avg. Facebook post likes
    • 2015 Facebook response time (seconds)
    • 2015 Twitter followers count
    • 2015 growth of Twitter followers
    • 2015 avg. retweets
    • 2015 Instagram followers
    • 2015 Pinterest followers
    • 2015 growth of Pinterest followers
    • 2015 YouTube subscribers
    • 2015 growth in YouTube subscribers
    • 2015 YouTube video views
    • Product sharing buttons
    • Refer a friend program
    • Social login

What digital marketing trends should you be watching out for in 2016?


The internet marketing industry is growing and changing every day. 2016 has already proven to be no exception. In 2015 digital ad spend will have grown 17.2% (to $160 billion), and 13.5% in 2016, surpassing TV as the biggest advertising platform in 2017. Emarketer predicts by 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.

The best way to gain the market shares and compete with your competitors this year is to stay ahead of the Digital curve, and this tip will help you for your business growth.


  1. Turning your website into more responsive:

    Technology continually changes the marketing world. And 2016, new websites will continue to be built responsively in order to fit the width of the browser, making the viewing experience optimal for any device it is loaded on. So, do not hesitate to Audit or rebuilt your website. Remember: The websites that “win” are not just those that provide the best content but ones that do so in the most effective and efficient way possible. Here is the 3 main keys of Responsive website:

    1. Is useful,
    2. Visually attractive,
    3. And quick to load on the end user’s screen
  2. Keep your Content Fresh and your Brand more Appearance and Engaging:

    Search Engine Optimization (SEO) isn’t dead, it’s just grown up. And it becomes more advanced with search engine algorithms, they are able to filter  the long form content, such as blogging. Here is my suggestion, so that your brand stays fresh:

    1.  Having fresh and relevant content,
    2. Engage the user in a way that your content is unique
    3. And making more personal interaction
  3. YouTube Video Ads:

    YouTube is one of the top three most visited websites across the globe,  if you want to make your brand appear even more engaging ? Only one secret is turn it on into a YouTube video ads, virtually reality and advertisements with two-way between company and your target demographic.There is a new advertising strategy available within your current Adwords platform, and it is already receiving positive feedback. There are currently over 1 billion YouTube users, which is almost a third of all internet users. Each day people will watch hundreds of millions of hours in videos, as well as see all the paid advertisements. In fact, you are able to reach more eyes of 18-49 year olds with YouTube than through any current cable network within the United States. Google possibly improve the way you advertise and they have decided to incorporation Shopping ads directly into your advertisement video.

  4. Creating an eBook:

    An eBook is a digital book that can be read on a computer or mobile device, that provide a deeper and more detailed edge to your marketing contents and blogs. eBook is a great way to publish research, start a discussion with your audience and interact with your peers, that will improve your digital strategy. Here is my suggestion:

    1. Pick a topic from you blog posts: If you have several blog posts that talk about the same topic and that are already written and engaged with your peers, it will be easier to create same topic with more detailed edge.
    2. Using formal introduction as well as a conclusion
    3. Be more personal interaction on a tone and stick with it
    4. Promoting it on Social Media and linking to it on your website
    5. Well-designed landing page: Keep it clean and simple.


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How to market your Products on the Marketplace


How to market your Products on the Marketplace

There are many different types of businesses, but marketplaces are the hardest to get off the ground. You launch a marketplace if you believe your potential market is huge and that your massive “supply” will create an unfair advantage in your market.

Here are some tips on how to market about your product without sounding biased.

  • Use impartial language.Often times, bias is most readily apparent in the language of the blog itself. Avoid adjectives that jump to assumptions about the worth of a product (e.g. ‘leading resolution quality’, ‘premier integration capabilities’, ‘optimal call routing’). Any language that pushes your reader in a clear direction signals that the source is angling for a biased takeaway.
  • Stick to the facts.This method by itself eliminates the need to use biased language. A clear cut statement of a product’s capabilities signals to the reader that you are cutting through the clutter to offer a real piece of information (e.g. ‘1080p plasma ’, ‘Zendesk integration’, ‘Five calling channels’).
  • Assume reader intelligence.Reader intelligence is simply a faith you have in your audience, an implied trust that your reader is already thinking critically about his or her purchases. If your TV truly does offer the best sound quality on the market, why would you brag when the stats speak for themselves? Trust that the reader will connect the dots on his or her own.
  • Use outside sources.Citing information and statistics that come from outside sources is an easy way to bolster the credibility of your blog. Offering information from a trusted industry source or a respected news outlet (e.g. Forbes, CNN) allows the reader trust the truthfulness of the article. It also conveys that your intention is to inform rather than to market.
  • Focus on SEO. You need to open that content up (or at least part of it) to the search engines.
  • Present alternatives.If you feel comfortable about comparing your product to similar options on the marketplace, don’t shy away from it. Giving the reader a host of other options automatically decreases the perceived bias of the blog.
Environmental  Responsibility

Sustainability Supply Chain – Raw Materials Sourcing




The current agricultural system already has major impacts on the global environment. The supply chains of the Food chain from agricultural production, to transport, food consumption and of course waste disposal. And we all know that the greatest impacts are concentrated at the agricultural production stage and the largest driver of global deforestation and biodiversity loss with all fertilizer application, waste water, electricity etc…

We believe with the method sustainable sourcing of raw materials is providing us with the means to reach our targets to “lower the cost, comply with the consumers demand in the competitive supplier market”, and we are responsible of source raw commodities produce from source

Design and project management of value chain initiatives

Sustainable sourcing programs ultimately need to connect the goals of buyers with the goals and practices of producers, suppliers and customers. The  topics such as inclusion of small-scale producers in developing countries, strategies for low carbon farming, and sustainability metrics. Chain wide collaboration can be the critical element for resilient and efficient value chains.

Today, we pursue sustainable our business strategies, conducting high conservation value and social impact assessments, in order to support Pepper production using the methodology of Sustainable planning in assessing land to support the expansion of a potential site for Pepper cultivation. This project will lead to potential benefits included increased incomes; profits and government revenues; reduced poverty and improved natural resource management, including environmental, economic social and legal consideration. This new step to improve the lives of one million people in our community’s extended supply chains.

Improved agricultural management practices is require understanding and knowledge of how to create a sustainable global commodities system, including impacts on water quality and quantity, soil, labor intensive and fertilizer application.

Our method :

1.    Rehabilitating degraded land

2.    Field water  management technique

3.    Organic fertilizer application

4.    Reduce Labor intensive with Low Carbon = Prevent Pesticide residue

5.     Crop organic tree

6.    Transfer sustainable methodologies to Farmers


1 – Rehabilitating spare or degraded land:

After the research, our Agronomist has located a potentially suitable site for Sustainable Pepper plantation.

This land has been study and found the most suitable cultivation conditions for the product range. It is another important strategy for business sustainable and end deforestation. Companies will  trained all farmers, using our sustainable method, and will be  certified sustainable plantation and can designed in accordance with established standard for sustainable Pepper production for the entire of the industry

2 – Field water management technique:

Use the spring water, re-use water with field water management techniques, which have the greatest impact of all farming practices and field flooding reduction practices have the benefit of reducing water consumption by Pepper.


3 – Organic fertilizer application:

We use organic fertilizer from con’s dung fermented to avoid all chemical treatment to our production


4 – ‘Low carbon” Prevent Pesticide residue free:

We’re using polyculture method by planting seasonal crops (chill, corn, soy, ginger )to avoid pets attraction during the harvest crop especially the chills has very strong smell and make pets go away from our Pepper.

Quality water and improve soil health with field water management it also has impact.

5 – Growth organic tree:

The seeds obtained from the farmers who are also committed to the pattern of organically managed plantations. By doing fertilizing with organic fertilizers (non-chemical) – Pesticide Free


6 – Transfer Sustainable methodologies to Farmers:

Companies provide training to the farmers on a regular basis about the new cultivation techniques throughout the season. They work closely with Farmers and support them with agricultural materials. They work as teamwork to adopt sustainable practice and meet specific certification in order to increase their income and profit. But we also support the transition efforts of farmer who crops are not yet certified by using our new sparing land.


By Mai Truong

September 2015


How to Build A Brand Online

How to Build A Brand Online

By Mai Truong


Branding online is the ultimate moment of truth and digital engagement between companies and their customers. It’s called modern marketing online which combines between traditional marketing, IT and Social Media.

Branding online is very profitable for business growth, but it’s costly and requires a lot of time investments and efforts with a continually marketing strategy, online campaigns (content), direct engagement dialogue with audiences, useful sourcing and IT… In today’s world of big data and big budgets with new trends in marketing analytics with continually analyze, score, measure and modify the marketing efforts for greater impact. Marketing


1- Professional website:

In the old time, the lay out of your website makes perfect first impression to the audiences.

In today’s business world, your professional website is the online “face” of your business in other words your online store. A professional website can be the deciding factor when consumers are choosing between companies. No matter the industry, a successful user friendly website is the key to 21st century business success. In other words, it’s MANDATORY that your professional website must have all social features with MOBILE APPS and responsive design in order to have positive results.

For small business owners with an existing website, you know of the difficulties in maintaining an up-to-date online presence that reflects positively on your product line. As your business and your target customers evolve with a tight budget, it is necessary to audit and if needed to re-design your website with an upgraded layout and functionality.

Ultimately, this is the most important perspective and should consider all of the things that a target audience wants to see in a website. Also, as the number of devices that can view websites has increased, it’s important that a website has a responsive design so its viewable no matter what the screen sizes are or devices are being used to be accessed.

If you decide to build your own website, its very important to have a project plan, which defines your needs in term as storage, data transfer and detail analytic and reporting, design, functionality, ect.

2- Contents

Content creation is only part of the inbound marketing equation, while MODERN MARKETING has a leading role in the adoption of SOCIAL MEDIA channels with a focus on building brand awareness. Content creation has to be visibly entertaining, accessible and responsive so that users get the best experience when browsing any site. Remember, that’s because content is the center of the universe when it comes to web design and SEO. By incorporating SEO and ensuring that content is always refreshing, your websites has a better chance of creating viral trends on your website.

Contents are included:

  • Stronger and more compelling marketing messages
  • Faster speed to market
  • Greater product and service adoption
  • Fewer defects in products and services

3- Social Media platforms:

Social media is SEO

The next step is consult with social media consultant for more details related to PPC – SEO – QR – Direct Mail – Backlinks to Facebook , Linkedin, Twitter, Google Map and Goolgle+ Lcoal Page – RSS – Links – Video Ads – YouTube – Reputation Monitoring. Reputation Monitoring is a tool that provides a summary of your business across more than 40 local search engines, reviews and social media sites.

For small business owners, you can use SEO BASICS guideline to start your SEo campaigns on social sites such as Facebook, Google+ page etc…(read more SEO BASICS). If your listing is wrong or missing from a major site, you can correct the problem quickly and easily. Be a part of the conversation. If people are talking about your business online, you’ll know about it. You can follow the discussion, and even jump in if it becomes necessary to handle complaints or thank customers for their “shout- outs”. Remember, modern marketing techniques are all about social media online, which will help you build your brand online and take your business to a new height.

Generally speaking, these tools are free if you choose the right software. However, it might require a lot of time and effort to install them in your website. Again consult your web design!

Good luck and see you there on the social sites!

Strategy and Marketing Street

How to Boost Your Small and Medium Sized Businesses Sales for the Holiday Seasons

How to boost your small and medium sized businesses sales for the holiday seasons

By Mai Truong


It’s not to late to get your holiday sales on search engine marketing for free. As well as putting your marketing plans into place with a holiday themed. Here are top 6 tips for maximizing search engines and social sites for your business without spending a fortune.Black_Friday_Shopping_lines

  1. Marking the holiday sales date: Mark the holiday sales date of the large companies on your calendar, (for more info you can search “holiday sales calendar” online). Don’t forget to put in place your business and sales strategies. The main goal is to increase your sales and not to get into the “price war” battle with the large companies that has strong financial strength in which you cant compete
  2. Business and sales strategies are all about your business growth, defining your target customers, socializing your business with the potential customer in direct “engagement”, share valuable information be honest and informative about your product and services. Turn your business approaches into a more friendly and unique environment with your customers. That does not necessary mean changing the prices but instead be more personal with your customers, exclusive, excellent customer services, and become a holiday guide consultant – personal shopper. Let go of all your “ old inventory” as lost sales or with no profit, but at the end of the day you will have less work and expenses for inventory, accounting and management, that strategy will help you renewal your merchandises and make higher profits. See with your accountant for more tips for “lost sales” and how to deduct on your Sales taxes, etc.
  3. Holiday themed: Give inspiration to presents so that it could be bought across of all price range with concept of round-up gifts. Round-up gifts suggestion could be published on your website, search engines, social sites or even included in an email newsletter. Holiday – themed can be targeted on –for him – for her – for parents – for friends with a diversity budget.
  4. SEM (Search Engine Marketing): Make it simple by using social media. Make social media work for you. Implement your discounts ads, coupons, gift cards on all your social media platforms such as Google + place business , Facebook, Twitter, Foursquare, Bing, Yelp, Groupon and more. The most important thing is that these search engines provide FREE apps for coupon, discounts, for all type of businesses. Maximize the usage of these features to spotlight your brand, showcase your products, and services. Allowing business be seen and heard without spending a fortune.
  5. Digital Marketing: Use digital marketing in the simple way with high- quality images by showing your business location, products and sales information. The advantage of digital marketing is that you don’t need a writer, designer or web technician to repair broken coding to increase traffic to your website. You can create your own video marketing and post it on all social sites such as Facebook, YouTube etc. If you are going to be posting multiple business videos on YouTube, you can create your own YouTube channel, its free and very smart option.
  6. Loyal customers: Make your loyal customers feel special by giving them first dibs on your products or services creating Christmas and early 2014 If you don’t have list of loyal customers yet, you could use a list of customers who have bought items from you in the past and don’t hesitate to include your Facebook fans or Twitter followers. Reward them by offering exclusive first look at “sales in store or online” before it is opened up to general public. Your VIP program would be personalized discount and free shipping if you cant afford to lower your sales prices, while saying “thank you and come back again” to your customers.

To boost small business sales, maximize all features for promotion, discount and coupon programs provide by search engines such as Google+ place business, Yelp, Yahoo, Facebook. Foursquarem and more. Also, American Express held its first ever-Small business Saturday. Where consumers are encouraged to spend locally. You can benefit special discounts from USPS, FedEx etc.


How to Give Your business Visibility on Google search, Google Maps, Google +, Superpage, Google City Search, and Mobile Devices

How to give your business visibility on Google search, Google maps, Google +, superpage, Google city search, and mobile devices

By Mai Truong

How to be found on Google search, Google maps, Google+, superpage, Google city search and mobile devices?


Part 1 – Search Engine friendly Techniques that are free of charge.

  1. Make a presence on major social media platforms to build your businesses website traffic. Have a responsive web design –your website becomes accessible to all users with all devices. Your web must have SEO tools and all usability of SEO’s back office, read more HOW TO BUILD BRAND ONLINE
  2. Sign up for a Gmail account.
  3. Create Google + page, using your Gmail account. Google+ is a social media platform created by Google. With a Google+ page audiences can view your businesses contact info, location, description of your business, and pictures. The most important part in determine your business in Google+ is by categorizing it in the correct category. You can find relevant business categories by using keywords of your professional business. By categorizing your business users will be able to find your business and services at a more efficient rate.
  4. Google dashboard will allow you to create more than 10 listings, each dashboard can have subpages Google +. Don’t hesitate to post your comments, articles, news, and resource informative to your audiences. This is called “ engagement to the audiences”. It’s important to interact with your followers.
  5. Link to pages that you have optimized from the pages with similar themes. Linking your website, posts, or social media platforms to another relevant website is extremely important. In SEO we call that back links, and outbound links. Creating links through text is called anchor link. It is important to anchor link text because with an anchor link it allows you to use keywords and allows users to go from one page to another for more information. It helps develop relevancy to your webpage. A well link is considered more important than a buried.
  6. Each post must have a meta tag. This is the description that is displayed on SERP (Search Engine Result Page)
  7. Your content must be INFORMATIVE, sourcing and storytelling. Don’t forget to bold your keywords and the keywords must match the audience’s query as well as sustain a relevancy to your post or webpage. With the right keywords usage it will allow you to have a higher “click” through chance.
  8. Google also provides special tools to create discount/offers/values ads for free of charge. Do not hesitate maximize your exposures with these tools. There is a reason why Google lets business use them, take advantage of it.
  9. Again, in order to keep the placement on Google’s SERP , your posts must be consistence, informative and the keywords must focus on the matter of the posts on regular basis. Google patent indicates how often it is updated which is very important, so keep up to date with Google’s latest updates and changes. You can post blogs, and advertisements by yourself or if you are in Fashion, Cosmetics- body care industry, you can hire a young blogger or YouTuber who already has their own fan base (reputation) to help create posts that is engaging to audiences, while your budget is still very limited. However, keep in mind for your business growth, you must have an IN- house Marketer/Writer/Back office technician for your ROL – PPC- SEO MANAGEMNT (LINK) etcs (read more part 2) or hire professional / consultant for monthly ONLINE MARKETING. Who can provide quality services and keep your web presence.
  10. Manage Google+ dashboards in One: create Goolge+ Business for Places for Business: you can manage all Google+ dashboard in “one place by sign in”. https://www.google.com/business/placesforbusiness/
  11. Once, Google places for business has been setup and confirmed, it will bring your business contact info into superpage.com. Next, check or edit your business information. Most important, share your page on FB- Twitter to create higher reputation by inviting friends and mutual friends to “like” your page. Then, from Facebook, you can spread out your information about your business with contact information from Superpage. It will also allow you share for the review and feedback from the audiences. It is recommened to also Google bookmark your website and blogs.
  12. superpage.com will then give you an option to claim your business for free listing. By clicking on “Claim your business for free listing”.
  13. Click on “claim your business listing” from www.superpage.com , it will bring you directly to supermedia.com. This page will give you access fto edit or upgrade the information of our business.
  14. Super page will send you a temporary password to log in and edit your listing on super media.


Tips: Try to maximize the use of keywords related to your business in services – products etc….


Good luck in your first start on social Platform. Please do not hesitate to contact us for free first consultation with preliminary project plan.