E-commerce Marketplace.

America’s Best Marketers in E-Commerce

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With e-commerce accounting for all of the growth in retailing last year, it’s no wonder the competition among e-retailers to get noticed by consumers in an increasingly competitive marketplace is fierce.

Those days are long gone as many more pieces have been added to the digital marketing puzzle, from the mainstreaming of social media marketing and ad retargeting, personalization, paid search and the swift and dramatic rise of mobile initiatives. The digital marketing today is a very complex and costly puzzle. The pieces: Myriad social media, the proliferation of product listing ads on Google, rapidly changing SEO rules, greater use of personalization in email and new programs targeting smartphone shoppers.

Here are the cold, hard facts source Internet Retailer:
  • Our latest survey of e-retailers shows that 66% are expanding their marketing spend in 2016
  • From the same survey, the biggest publicly-held e-retailers are upping their spending by 20% or more in 2016
  • In just the last year, the percentage of e-commerce marketing messages that were delivered on smartphones grew from 39% to 55%, requiring e-retailers to optimize their marketing to mobile platforms
  • Google increased its inventory of paid ads, thereby reducing the footprint of natural search and making SEO more complicated

 

SEO-Tips-Highly-Competitive-SEO-websolservices

America’s Best Marketers in E-Commerce based on their results from Blogs, Search, Social Media and Email Marketing. Discover North America’s leading web merchants in paid and organic search, email and social media marketing. Here is 4 key points:

 

 

  1. Ecommerce blog which focuses on delivering the best resources and tools entrepreneurs neneed in order to launch their own business;
  2. Social Media marketing: Social media marketers based on an algorithm that takes 21 metrics into account;
  3. Web merchants’ performance on social, and search;
  4. Email marketing: The best email marketers based on an algorithm designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why. The  ranking system uses an algorithm to score web merchants on these 6 data points: how many emails they send per month, the percent of website traffic they receive from email, whether they offer sign-up incentives or not, and a check of whether they send messages after shopping carts are abandoned, optimize emails for mobile, and gather email addresses with pop-up boxes on their home pages.

 

E-Commerce ranks the leading retailers in social media marketing by weighing 21 data points that together measure four key pieces of the social media puzzle:

  1. The size of each retailer’s following on the five largest social networks (Facebook, Twitter, Instagram, Pinterest and YouTube);
  2. the retailers’ reach on each of those networks;
  3. the relative engagement of each retailer’s followers—meaning how often they are sharing, commenting or liking retailers’ posts;
  4. the ultimate impact those social fans and followers have on retailers’ e-commerce sales and website traffic.
  5. These are the 20 data points:• 2015 social commerce sales
    • 2015 % of traffic from social networks
    • 2015 monthly visits from social networks
    • 2015 Facebook likes
    • 2015 growth of Facebook likes
    • 2015 avg. Facebook post comments
    • 2015 avg. Facebook post shares
    • 2015 avg. Facebook post likes
    • 2015 Facebook response time (seconds)
    • 2015 Twitter followers count
    • 2015 growth of Twitter followers
    • 2015 avg. retweets
    • 2015 Instagram followers
    • 2015 Pinterest followers
    • 2015 growth of Pinterest followers
    • 2015 YouTube subscribers
    • 2015 growth in YouTube subscribers
    • 2015 YouTube video views
    • Product sharing buttons
    • Refer a friend program
    • Social login
Marketing

Use these 5 steps to Create a Marketing Plan

2016 Marketing Strategies for B2B Success Start Here:

It’s strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your Marketing plan of action—what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales.

Make your situation analysis a succinct overview of your company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses refer to characteristics that exist within your business, while opportunities and threats refer to outside factors.

The key is to never stop marketing—don’t concern yourself with the more costly tactics until you can afford them.

Here are a few tips for navigating that create a marketing plan that works:

Step 1: Begin with a snapshot of your company’s current situation, called a “situation analysis.”

This first section defines your company and its products or services, then shows how the benefits you provide set you apart from your competition.

  • Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores, positioning your product or service competitively requires an understanding of your niche market.
  • To determine your company’s strengths, consider the ways that its products are superior to others, or if your service is more comprehensive, for example. What do you offer that gives your business a competitive advantage? Weaknesses, on the other hand, can be anything from operating in a highly saturated market to lack of experienced staff members.
  • Positioning your product involves two steps. First, you need to analyze your product’s features and decide how they distinguish your product from its competitors. Second, decide what type of buyer is most likely to purchase your product. What are you selling? Convenience? Quality? Discount pricing? You can’t offer it all. Knowing what your customers want helps you decide what to offer, and that brings us to the next section of your plan.

Step 2: Describe your target audience.

Developing a simple, one-paragraph profile of your prospective customer is your next step. You can describe prospects in terms of demographics—age, sex, family composition, earnings and geographic location—as well as lifestyle. Define your target audience based on their type of business, job title, size of business, geographic location or any other characteristics that make them possible prospects, it will be your guide as you plan your media and public relations campaigns.

  • Are my customers conservative or innovative?
  • Leaders or followers? Timid or aggressive?
  • Traditional or modern? Introverted or extroverted?
  • How often do they purchase what I offer?
  • In what quantity?

Step 3: List your marketing goals.

Write down a short list of goals—and make them measurable so that you’ll know when you’ve achieved them, hoping for a 20 percent increase in sales of your product per quarter. What do you want your marketing plan to achieve?

There are certain unalienable marketing rights of passage that you must spend time and money on so you don’t miss the brand boat:

  • Branding
  • Website
  • Social media
  • Advertising
  • Content
  • Events

Step 4: Develop the marketing communications strategies and tactics you’ll use.

A good marketing program targets prospects at all stages of your sales cycle. Some marketing tactics, such as many forms of advertising, public relations and direct marketing, are great for reaching cold prospects.

Some marketing tactics, such as many forms of advertising, public relations and direct marketing, are great for reaching cold prospects. Warm prospects—those who’ve previously been exposed to your marketing message and perhaps even met you personally—will respond best to permission-based email, loyalty programs and customer appreciation events, among others. And with so many different kinds of tactics available for reaching out to every conceivable audience niche, there’s a mix to fit even the tightest budget.

  • To complete your tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use to reach prospects at any point in your sales cycle.
  • To identify your ideal marketing mix, find out which media your target audience turns to for information on the type of product or service you sell. Avoid broad-based media—even if it attracts your target audience—if the content isn’t relevant. The marketing tactics you choose must reach your prospects when they’ll be most receptive to your message.

Step 5: Set your marketing budget.

You’ll need to devote a percentage of projected gross sales to your annual marketing budget. You may find you’ve exceeded your budget. Simply go back and adjust your tactics until you have a mix that’s affordable. Here is two main keys to remember for your “Marketing Budgeting” to help you define exactly what you should be spending on Marketing.

New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)

Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.

While this may seem like a lot, remember new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are.  That’s why it’s so expensive.  Once the brand is established and a portion of the market is brand-conscious that number drops significantly.

Environmental  Responsibility

Sustainability Supply Chain – Raw Materials Sourcing

ENVIRONMENTAL IMPACTS OF GLOBAL AGRICULTURAL COMMODITY PRODUCTION

HOW CAN WE SUCCESSFULLY FEED A GROWING POPULATION WITHOUT DESTROYING OUR PLANET IN THE PROCESS ?

 

The current agricultural system already has major impacts on the global environment. The supply chains of the Food chain from agricultural production, to transport, food consumption and of course waste disposal. And we all know that the greatest impacts are concentrated at the agricultural production stage and the largest driver of global deforestation and biodiversity loss with all fertilizer application, waste water, electricity etc…

We believe with the method sustainable sourcing of raw materials is providing us with the means to reach our targets to “lower the cost, comply with the consumers demand in the competitive supplier market”, and we are responsible of source raw commodities produce from source

Design and project management of value chain initiatives

Sustainable sourcing programs ultimately need to connect the goals of buyers with the goals and practices of producers, suppliers and customers. The  topics such as inclusion of small-scale producers in developing countries, strategies for low carbon farming, and sustainability metrics. Chain wide collaboration can be the critical element for resilient and efficient value chains.

Today, we pursue sustainable our business strategies, conducting high conservation value and social impact assessments, in order to support Pepper production using the methodology of Sustainable planning in assessing land to support the expansion of a potential site for Pepper cultivation. This project will lead to potential benefits included increased incomes; profits and government revenues; reduced poverty and improved natural resource management, including environmental, economic social and legal consideration. This new step to improve the lives of one million people in our community’s extended supply chains.

Improved agricultural management practices is require understanding and knowledge of how to create a sustainable global commodities system, including impacts on water quality and quantity, soil, labor intensive and fertilizer application.

Our method :

1.    Rehabilitating degraded land

2.    Field water  management technique

3.    Organic fertilizer application

4.    Reduce Labor intensive with Low Carbon = Prevent Pesticide residue

5.     Crop organic tree

6.    Transfer sustainable methodologies to Farmers

 

1 – Rehabilitating spare or degraded land:

After the research, our Agronomist has located a potentially suitable site for Sustainable Pepper plantation.

This land has been study and found the most suitable cultivation conditions for the product range. It is another important strategy for business sustainable and end deforestation. Companies will  trained all farmers, using our sustainable method, and will be  certified sustainable plantation and can designed in accordance with established standard for sustainable Pepper production for the entire of the industry

2 – Field water management technique:

Use the spring water, re-use water with field water management techniques, which have the greatest impact of all farming practices and field flooding reduction practices have the benefit of reducing water consumption by Pepper.

 

3 – Organic fertilizer application:

We use organic fertilizer from con’s dung fermented to avoid all chemical treatment to our production

 

4 – ‘Low carbon” Prevent Pesticide residue free:

We’re using polyculture method by planting seasonal crops (chill, corn, soy, ginger )to avoid pets attraction during the harvest crop especially the chills has very strong smell and make pets go away from our Pepper.

Quality water and improve soil health with field water management it also has impact.

5 – Growth organic tree:

The seeds obtained from the farmers who are also committed to the pattern of organically managed plantations. By doing fertilizing with organic fertilizers (non-chemical) – Pesticide Free

 

6 – Transfer Sustainable methodologies to Farmers:

Companies provide training to the farmers on a regular basis about the new cultivation techniques throughout the season. They work closely with Farmers and support them with agricultural materials. They work as teamwork to adopt sustainable practice and meet specific certification in order to increase their income and profit. But we also support the transition efforts of farmer who crops are not yet certified by using our new sparing land.

 

By Mai Truong

September 2015

BBC WORLD ALL IN ONE

How to Build A Brand Online

How to Build A Brand Online

By Mai Truong

 

Branding online is the ultimate moment of truth and digital engagement between companies and their customers. It’s called modern marketing online which combines between traditional marketing, IT and Social Media.

Branding online is very profitable for business growth, but it’s costly and requires a lot of time investments and efforts with a continually marketing strategy, online campaigns (content), direct engagement dialogue with audiences, useful sourcing and IT… In today’s world of big data and big budgets with new trends in marketing analytics with continually analyze, score, measure and modify the marketing efforts for greater impact. Marketing

 

1- Professional website:

In the old time, the lay out of your website makes perfect first impression to the audiences.

In today’s business world, your professional website is the online “face” of your business in other words your online store. A professional website can be the deciding factor when consumers are choosing between companies. No matter the industry, a successful user friendly website is the key to 21st century business success. In other words, it’s MANDATORY that your professional website must have all social features with MOBILE APPS and responsive design in order to have positive results.

For small business owners with an existing website, you know of the difficulties in maintaining an up-to-date online presence that reflects positively on your product line. As your business and your target customers evolve with a tight budget, it is necessary to audit and if needed to re-design your website with an upgraded layout and functionality.

Ultimately, this is the most important perspective and should consider all of the things that a target audience wants to see in a website. Also, as the number of devices that can view websites has increased, it’s important that a website has a responsive design so its viewable no matter what the screen sizes are or devices are being used to be accessed.

If you decide to build your own website, its very important to have a project plan, which defines your needs in term as storage, data transfer and detail analytic and reporting, design, functionality, ect.

2- Contents

Content creation is only part of the inbound marketing equation, while MODERN MARKETING has a leading role in the adoption of SOCIAL MEDIA channels with a focus on building brand awareness. Content creation has to be visibly entertaining, accessible and responsive so that users get the best experience when browsing any site. Remember, that’s because content is the center of the universe when it comes to web design and SEO. By incorporating SEO and ensuring that content is always refreshing, your websites has a better chance of creating viral trends on your website.

Contents are included:

  • Stronger and more compelling marketing messages
  • Faster speed to market
  • Greater product and service adoption
  • Fewer defects in products and services

3- Social Media platforms:

Social media is SEO

The next step is consult with social media consultant for more details related to PPC – SEO – QR – Direct Mail – Backlinks to Facebook , Linkedin, Twitter, Google Map and Goolgle+ Lcoal Page – RSS – Links – Video Ads – YouTube – Reputation Monitoring. Reputation Monitoring is a tool that provides a summary of your business across more than 40 local search engines, reviews and social media sites.

For small business owners, you can use SEO BASICS guideline to start your SEo campaigns on social sites such as Facebook, Google+ page etc…(read more SEO BASICS). If your listing is wrong or missing from a major site, you can correct the problem quickly and easily. Be a part of the conversation. If people are talking about your business online, you’ll know about it. You can follow the discussion, and even jump in if it becomes necessary to handle complaints or thank customers for their “shout- outs”. Remember, modern marketing techniques are all about social media online, which will help you build your brand online and take your business to a new height.

Generally speaking, these tools are free if you choose the right software. However, it might require a lot of time and effort to install them in your website. Again consult your web design!

Good luck and see you there on the social sites!

Strategy and Marketing Street

How to Boost Your Small and Medium Sized Businesses Sales for the Holiday Seasons

How to boost your small and medium sized businesses sales for the holiday seasons

By Mai Truong

 

It’s not to late to get your holiday sales on search engine marketing for free. As well as putting your marketing plans into place with a holiday themed. Here are top 6 tips for maximizing search engines and social sites for your business without spending a fortune.Black_Friday_Shopping_lines

  1. Marking the holiday sales date: Mark the holiday sales date of the large companies on your calendar, (for more info you can search “holiday sales calendar” online). Don’t forget to put in place your business and sales strategies. The main goal is to increase your sales and not to get into the “price war” battle with the large companies that has strong financial strength in which you cant compete
  2. Business and sales strategies are all about your business growth, defining your target customers, socializing your business with the potential customer in direct “engagement”, share valuable information be honest and informative about your product and services. Turn your business approaches into a more friendly and unique environment with your customers. That does not necessary mean changing the prices but instead be more personal with your customers, exclusive, excellent customer services, and become a holiday guide consultant – personal shopper. Let go of all your “ old inventory” as lost sales or with no profit, but at the end of the day you will have less work and expenses for inventory, accounting and management, that strategy will help you renewal your merchandises and make higher profits. See with your accountant for more tips for “lost sales” and how to deduct on your Sales taxes, etc.
  3. Holiday themed: Give inspiration to presents so that it could be bought across of all price range with concept of round-up gifts. Round-up gifts suggestion could be published on your website, search engines, social sites or even included in an email newsletter. Holiday – themed can be targeted on –for him – for her – for parents – for friends with a diversity budget.
  4. SEM (Search Engine Marketing): Make it simple by using social media. Make social media work for you. Implement your discounts ads, coupons, gift cards on all your social media platforms such as Google + place business , Facebook, Twitter, Foursquare, Bing, Yelp, Groupon and more. The most important thing is that these search engines provide FREE apps for coupon, discounts, for all type of businesses. Maximize the usage of these features to spotlight your brand, showcase your products, and services. Allowing business be seen and heard without spending a fortune.
  5. Digital Marketing: Use digital marketing in the simple way with high- quality images by showing your business location, products and sales information. The advantage of digital marketing is that you don’t need a writer, designer or web technician to repair broken coding to increase traffic to your website. You can create your own video marketing and post it on all social sites such as Facebook, YouTube etc. If you are going to be posting multiple business videos on YouTube, you can create your own YouTube channel, its free and very smart option.
  6. Loyal customers: Make your loyal customers feel special by giving them first dibs on your products or services creating Christmas and early 2014 If you don’t have list of loyal customers yet, you could use a list of customers who have bought items from you in the past and don’t hesitate to include your Facebook fans or Twitter followers. Reward them by offering exclusive first look at “sales in store or online” before it is opened up to general public. Your VIP program would be personalized discount and free shipping if you cant afford to lower your sales prices, while saying “thank you and come back again” to your customers.

To boost small business sales, maximize all features for promotion, discount and coupon programs provide by search engines such as Google+ place business, Yelp, Yahoo, Facebook. Foursquarem and more. Also, American Express held its first ever-Small business Saturday. Where consumers are encouraged to spend locally. You can benefit special discounts from USPS, FedEx etc.