How to Build A Brand Online
By Mai Truong
Branding online is the ultimate moment of truth and digital engagement between companies and their customers. It’s called modern marketing online which combines between traditional marketing, IT and Social Media.
Branding online is very profitable for business growth, but it’s costly and requires a lot of time investments and efforts with a continually marketing strategy, online campaigns (content), direct engagement dialogue with audiences, useful sourcing and IT… In today’s world of big data and big budgets with new trends in marketing analytics with continually analyze, score, measure and modify the marketing efforts for greater impact.
1- Professional website:
In the old time, the lay out of your website makes perfect first impression to the audiences.
In today’s business world, your professional website is the online “face” of your business in other words your online store. A professional website can be the deciding factor when consumers are choosing between companies. No matter the industry, a successful user friendly website is the key to 21st century business success. In other words, it’s MANDATORY that your professional website must have all social features with MOBILE APPS and responsive design in order to have positive results.
For small business owners with an existing website, you know of the difficulties in maintaining an up-to-date online presence that reflects positively on your product line. As your business and your target customers evolve with a tight budget, it is necessary to audit and if needed to re-design your website with an upgraded layout and functionality.
Ultimately, this is the most important perspective and should consider all of the things that a target audience wants to see in a website. Also, as the number of devices that can view websites has increased, it’s important that a website has a responsive design so its viewable no matter what the screen sizes are or devices are being used to be accessed.
If you decide to build your own website, its very important to have a project plan, which defines your needs in term as storage, data transfer and detail analytic and reporting, design, functionality, ect.
Content creation is only part of the inbound marketing equation, while MODERN MARKETING has a leading role in the adoption of SOCIAL MEDIA channels with a focus on building brand awareness. Content creation has to be visibly entertaining, accessible and responsive so that users get the best experience when browsing any site. Remember, that’s because content is the center of the universe when it comes to web design and SEO. By incorporating SEO and ensuring that content is always refreshing, your websites has a better chance of creating viral trends on your website.
Contents are included:
- Stronger and more compelling marketing messages
- Faster speed to market
- Greater product and service adoption
- Fewer defects in products and services
3- Social Media platforms:
Social media is SEO
The next step is consult with social media consultant for more details related to PPC – SEO – QR – Direct Mail – Backlinks to Facebook , Linkedin, Twitter, Google Map and Goolgle+ Lcoal Page – RSS – Links – Video Ads – YouTube – Reputation Monitoring. Reputation Monitoring is a tool that provides a summary of your business across more than 40 local search engines, reviews and social media sites.
For small business owners, you can use SEO BASICS guideline to start your SEo campaigns on social sites such as Facebook, Google+ page etc…(read more SEO BASICS). If your listing is wrong or missing from a major site, you can correct the problem quickly and easily. Be a part of the conversation. If people are talking about your business online, you’ll know about it. You can follow the discussion, and even jump in if it becomes necessary to handle complaints or thank customers for their “shout- outs”. Remember, modern marketing techniques are all about social media online, which will help you build your brand online and take your business to a new height.
Generally speaking, these tools are free if you choose the right software. However, it might require a lot of time and effort to install them in your website. Again consult your web design!
Good luck and see you there on the social sites!